ADVANCED

Geoplan Advanced takes the functionality of Basic and Expert one step further. This system is designed to move the user beyond simple mapping and planning in to the realm of customer targeting, media selection and marketing implementation. Key features include geodemographic data, comprehensive reporting, catchment selection and simple reporting wizard for step by step analysis.

Use it to...

• Identify and locate target customers.
• Build census reports for coverage areas.
• Obtain a demographic overview of existing or proposed catchment areas.
• Calculate market size, potential and current share.
• Define target areas for your marketing efforts.
• Identify target areas for mailing by ranking.
• Calculate campaign costs and pay back.
• Monitor campaign results.
• Understand make up of sales territories.
• Gain quick overviews for store openings.
• Generate reports.

Key features and benefits:

• Data import and export.
• Street level mapping.
• 9,500 Postcode Sectors, Districts and Areas.
• 1.8 million Unit Postcodes and delivery counts.
• Create up to 20 territories.
• Create thematic maps.
• Perform simple calculations.
• Where is my nearest function.
• Place pins.
• Measure distance.
• Save maps as image files.
• Print colour maps.
• 50 Census Demographics.
• TV, Press and Radio coverage.
• Catchment creation tools – radius, Drivetime, polygon.
• Integrated customer targeting and media selection wizard.
• Door drop and mailing cost calculator.
• Mail merge and email report functions.

Gather information on popular household types...
Explore a range of topics from the 2001 Census. Apply these data trends to the map using a variety of methods and colours.

Evaluate a range of media types; TV, radio, local newspapers, door drops or direct mail, using the planning wizard...
Built-in wizards allow you to generate target areas, assess best-fit media and calculate likely mailing costs for your selected targets.

Measure campaign performance and refine for the future...
Construct existing target areas and map out data, such as response rates to understand current performance levels.

Select the right target and most cost effective media, time after time...
Map-out likely media solutions and compare with each other. Save selections to be re-assessed at a later date.

Enhanced Support Programme (ESP)
All software and data products are covered by our Enhanced Support Programme (ESP). ESP offers you support, maintenance and updates so you can get the most from your software and services. Find out more about ESP.
Price: £400 per annum

Training
Geoplan offers a comprehensive range of training courses designed to help you get the most from your software and to help your business see results and payback as soon as possible. Find out more about Advanced training.

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