SITE ANALYSIS & NEW SITE LOCATION

You can't always secure the ideal site that you want even when research tells you the exact location. However, Geoplan systems can be employed to identify candidate areas, based on your particular needs, offer or requirements such that you can make informed choices about the sites that are presented before you.

There is no real substitute for local knowledge, but Geoplan can provide useful preparatory information at a strategic level. Key issues such as defining catchment size, store attractiveness, store cannibalisation, competitor locations, customer distribution, drivetime and demographics can all be brought together to inform the choice.

Geoplan's approach is equally useful when challenged with examining existing store performance. This with a view to merger, acquisition, re-furbishment, or disposal. The data can be employed at amore tactical level to assess relevant media selections and coverage, direct mail or door drops and can be applied to assist in concession placement, merchandising and the selection of appropriate in store promotional campaigns.

The same principles can be applied to the review of whole store, site or distribution networks and can easily be applied to the effective location of warehousing and satellite storage

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