MARKETING

The power of our products and solutions can take the effort out of the planning and evaluation side of your role.

In fact, tasks that have taken weeks can be done in hours.

The secret?
Visualising your data with the use of, maps and mapping software.

Why Maps and Mapping Software map?
By placing your customers and prospects on a map you can see clearly, quickly and accurately where they are - and identify any gaps and overlaps. It also enables you to see the areas covered by your marketing approach, where you are applying effort, where you are getting a return - and where you should be targeting.

So what can I add to make it relevant to me?
By plugging in systems and data that can tell you about customer profiles, competitor locations, media coverage, drive times or company and consumer information, you will have a powerful planning tool at your fingertips.

Increase the accuracy and effectiveness all areas, including:

• Customer profiling and targeting
• Define relevant communication strategies.
• Assess market coverage and penetration
• Map current customer and product distribution
• Distribution channel selection and management
• Understand distribution by volume and value
• Understand regional and local differences in performance
• Compare media audience coverage and relevance
• Calculate conversion rates and return on spend
• Link sales performance to marketing spend.
• Calculate cost allocation by store,   territory or region
• Define regional product, pricing and merchandising strategies
• Formulate market research quotas and targets
• Analyze research results
• Analyze customer satisfaction, loyalty card and warranty information
• Competitor mapping
• Performance modeling
• Identify prospects
• Media and advertising selection
• Allocation of marketing resource
• Direct mail and door drop activity

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