CONSUMER DATA

Supplied by the market leaders* in the UK, the people classification data sets identify groupings of consumer behaviours for households and Postcodes. 2001 Census data is augmented with other available information, to profile UK consumers in terms of social demographics, lifestyle, culture and behaviour.

* Including Acxiom - Personix, CACI - Acorn, Experian - Mosaic, Eurodirect - CAMEO.

Ideal for:

Identifying the market at which you excel.
Identifying market penetration.
Identifying appropriate methods to serve your target market.
Ensuring sales and marketing resource is displayed effectively.

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