SALES PERFORMANCE ANALYSIS & IMPROVEMENT

Sales are the lifeblood of any organisation, whether business is good or bad, Geoplan can assist by helping you understand where the problems and opportunities lie and how to capitalise upon them.

Our maps, systems and procedures provide a clear framework for analysis and performance improvement, with the ability to drill down to individual account and product level data. Individual customer performance can be mapped, as can the location of field sales personnel, their call patterns and time spent in the car.

We often find that the "poor" performing salesman is actually the hardest worker in the leanest geographic area, whilst the "best" salesman is underperforming against the opportunity available to him. Or, there are significant overlaps in calls between sales personnel from disparate territories

Once the current situation has been audited and reviewed in dialogue with your business. It is possible to set plans in place to make the necessary improvements or changes required. This can result in new territory structures, a change in personnel, or tactical changes with reference to effort applied and call cycles.

Given the appropriate quality of client data, it is possible to identify high performing sectors for either consumer or business markets, with a view to understanding market penetration and potential, supported by the necessary prospect list to generate new business.

The resultant views, plans and information can be formed into bespoke mapping systems for use both centrally and throughout the sales hierarchy. Providing each level with the information necessary to review, manage and react to changes in the market, performance and business needs.